The Brand
Having understood that the crux of cocktails, is a combination of respecting the classic and tending to the individuals need (- whilst adding the element of surprise), a dream started in 2008, into the 13 year journey to craft todays very best syrups and beverages.
The conceptual brand was born in Amsterdam (2020), creative, steadfast and a profound love for flavor. Paying close attention to every single ingredient, researching and connecting the versatile ingredients with each other, as well as a sincere love for food allows Vincent to persist his dreams.
With the very original approach to Co-Creating, in 2021 the brand evolved beyond the notion of quality syrups, creating the most generous expression of mixed drinks. Thus, founded a brand in which all beverages are the same level of unique distinction.
The Logo / Label
Key Elements Logo / Label
- In red: Brushstroke across the shaker, illustrating the art and craft of creating recipes
- In black: The shaker centered in the circle: referring to the Core Business, cocktails
- In white: The initials of the brand
- In black: There is a smal 'C' and 'O' placed in the initial N. Then turned at 90 degree angle the number 2 shows up. The CO2 is why there is NO need to SHAKE
- In white: The St. Andrews Cross (St. Andreas Kruisen) at the bottom of the shaker, directly refer to Amsterdam and its steadfast attitude, the birthplace of the brand
- Overall color schematic: refers to the flag of the city
Key Elements Co-Creating Partners
- The logo / typography of the partnering brands blended into the original logo Communicating a sign of approval of the special RTD-project
- The labels: all contain handwritten texts, touching on the human aspect
Core Business
The Core Businesses consist of
- Consult on cocktail recipes and -concepts
- Supply Handmade RTD cocktails to hospitality
- Providing bartending-courses, -workshops and -training
Road Map
- Develop and Providing Supplying easy-in-use liquid attributes to make quality cocktails (at home)